Benson Arbor is still Excited about New Strains Each Year
While the core team at Benson Arbor is about five people, about 20 people are working Noah’s land as the farm is gearing up to cut their clones within the next two months. Noah admittedly has a healthy obsession with cannabis genetics, and his team just began their own breeding program that will break in the market next year.
“The genetic potential of a plant is your limiting factor to good cannabis,” he said. “No matter how good you are at growing, you can only do as well as the genetics will allow.”
The reason he works so diligently on finding the right plants that will produce beautiful products, Noah pointed out, is because working-class people deserve excellent quality cannabis that they can afford.
“Oregon is very value-driven,” Noah said. “Our goal as a brand is to create a high-quality product at an affordable price.”
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Born in California, Noah and his family have lived in Oregon for six years. After graduating from Santa Clara University, he began growing for a medical dispensary in the Bay Area earlier than most. The first and only farmer in the family, Noah’s passion for the cannabis plant drove him eagerly toward the business.
“I got a California Med Card in 2005 and started growing in apartments, then moved to commercial buildings,” he said. “I was running an indoor commercial operation in Oakland and Berkeley when I saw the opportunity to grow outdoors.”